Lilly Belle Paperie is a female-owned web design and branding studio in Lexington, Kentucky, creating custom Shopify and Squarespace websites, logos, and business stationery for small businesses. Here's what clients most often ask before we start.
My custom websites start at $1,750 for up to five pages, and the Branding + Web Design Suite starts at $2,500. Every project gets a custom quote after a free 30-minute consult, because every business needs something a little different. E-commerce sites include up to 10 product listings in the base price, with additional listings quoted separately.
Most websites take 4–6 weeks from start to launch. The timeline depends on the project's size, my current bookings, and how quickly I receive your content and feedback. If you have a specific launch date in mind, let me know and I'll do my best to work with it.
I usually recommend Shopify for businesses that sell products online or take payments, and Squarespace for service-based businesses like consultants, coaches, and event planners.
Both platforms are easy to update yourself after launch. We'll decide together during your consult based on how your business runs.
Every website includes custom design, mobile responsiveness, SEO setup for Google and AI search tools, and ADA accessibility features like alt text on every page. Before launch, I also hold a one-hour training session so you can confidently update your site yourself.
Yes. Accessibility is built into every site I design, including alt text on images, readable color contrast, and navigation that works with screen readers. Accessible websites help protect small businesses from ADA demand letters and lawsuits, and they make your site usable for more customers.
Yes. Every site includes SEO for Google plus optimization for AI tools like ChatGPT and Google's AI Overviews, often called GEO (generative engine optimization) and AEO (answer engine optimization). That includes page titles, descriptions, headings, image alt text, and content structured so search engines and AI tools can understand and recommend your business.
Yes. Right before launch, I walk you through a one-hour training on your platform so you know how to edit text, swap images, and add products or pages. If you'd rather hand updates off, my website maintenance plan covers edits at a discounted rate.
Do you redesign existing websites?
Yes. My Website Refresh service is for business owners who want to improve their current site without rebuilding it from scratch. I update the design, content, and structure on your existing platform, billed at $75 per hour with an estimate up front.
It starts with a short questionnaire and a 30-minute video consult. Within 24–48 hours, you'll get a custom proposal. Once it's signed and the 50% deposit is paid, I design your homepage first for your approval, then build the rest of the site with revisions along the way. The remaining 50% is due before launch.
It helps to have your logo, photos, and a rough idea of the pages you want. I'll share a Google Drive folder where you can upload your photos, page content, and brand materials. If you don't have a logo or brand yet, the Branding + Web Design Suite covers that too.
No. I'm based in Lexington, Kentucky, and love working with local businesses, but I work with small business owners anywhere in the U.S. All consults and meetings happen over Zoom or Google Meet.
My branding package includes a custom logo in multiple versions (horizontal, round or square for social media, and black and white), plus a color palette, font pairings, and a brand guide. You'll also get files for every use, including web and print.
Custom logo design usually takes 3-5 weeks, depending on the project and how quickly we move through feedback rounds.
A brand guide keeps your logo, colors, and fonts consistent everywhere your business shows up, from your website to your business cards to social media. Consistency is what makes a brand look professional and builds trust with customers.
Yes. The Branding + Web Design Suite is my most popular package, starting at $2,500. It's priced lower than booking both services separately, and your new brand carries directly into your website so everything feels cohesive from day one.
Yes. After launch, you can hire me for edits and updates at a discounted rate, either as a one-time task or through a quarterly plan with a set number of hours. Unused quarterly hours roll over for one quarter.
Yes. I design and print custom business cards, promotional cards, thank-you cards, and logo stickers. You can send me your own print-ready design, or I'll create one with you before anything goes to print.
