Client Overview
Elkhorn Dog Services, a professional dog training business based in Lexington, KY, specializes in obedience training, reactive dog management, and customized training programs including board and trains. They offer tailored training to meet the unique needs of each dog and owner.
Project Scope
As a web designer, I was tasked with enhancing the online presence of Elkhorn Dog Services. The project involved:
1. Website Design and Development: Creating a user-friendly website that showcases services like private lessons, board and train, and day training.
2. SEO Optimization: Implementing search engine optimization strategies to improve the site's visibility in local search results.
3. Google Business Profile Creation: Setting up and optimizing the Google Business Profile to ensure accurate information and better local search performance.
4. Ongoing Digital Marketing Support: Including content updates, blog integration, and social media linking.
Challenges
- Low Online Visibility: Before starting the project, Elkhorn Dog Services had limited online visibility and engagement.
- Competition: The local market is competitive, with numerous dog trainers offering similar services.
Solutions
- SEO and Content Strategy: We focused on local SEO, using targeted keywords like "dog training Lexington KY" and "board and train Lexington" to drive traffic. Content was crafted to answer common customer queries and highlight unique selling points of Elkhorn Dog Services.
- Responsive Design: The website was designed to be mobile-friendly, ensuring accessibility on all devices, which is crucial for user experience and SEO.
- Google Business Profile Optimization: Ensured the profile had up-to-date information, photos, and positive client reviews, enhancing trust and credibility.
Results
- Increased Website Traffic: Organic traffic to the website increased by 150% within three months of implementing SEO strategies.
- Improved Search Engine Ranking: The website now ranks on the first page of Google for key search terms such as “dog trainer Lexington KY.”
- Enhanced Local Visibility: The Google Business Profile attracted a significant number of views and interactions, leading to a 30% increase in local inquiries.
- Boosted Sales: The combined efforts led to a 25% increase in bookings for dog training services, contributing to higher overall revenue.
