Practical advice on websites, branding, and getting found online, from Lilly Belle Paperie, a web design and branding studio in Lexington, Kentucky.
Latest article
Your Google Business Profile is one of the easiest ways to get found on Google. Here's how to set it up, get verified, and make the most of it.
Read the article: How to Set Up Your Google Business Profile →Your website doesn't always need to start from scratch. Here's how to tell whether a refresh will do the job or a full rebuild is worth it.
Read more: Website Refresh or Full Rebuild: How to Know Which You Need →Most small business websites have a few accessibility barriers, and many are simple to fix. Here's what accessibility means and how to check your own site.
Read more: Is Your Small Business Website ADA Accessible? →AI tools are changing how customers find small businesses. Here's what helps your business show up in ChatGPT and Google's AI answers, and what no one can promise.
Read more: How to Get Your Small Business Found in ChatGPT and Google AI →A great laser engraving website answers customers' questions before they ask. Here's what to include, from personalization fields to product photos and policies.
Read more: Website Tips for Laser Engraving Businesses →You don't have to choose between Etsy and your own website. Here's how to tell when you're ready for a Shopify store, from someone who's sold on Etsy since 2013.
Read more: When to Move From Etsy to Your Own Shopify Website →Choosing between Shopify and Squarespace comes down to what you sell and how you run your business. Here's how I help clients decide, as a designer who builds on both.
Read more: Shopify vs. Squarespace: Which Is Right for You? →Having your content, photos, and goals ready can shave weeks off your timeline. Here's the checklist I share with every new client.
Read more: What to Prepare Before Hiring a Web Designer →A realistic look at what goes into website pricing, from page count and e-commerce to branding, plus the ongoing costs most people forget to plan for.
Read more: How Much Does a Small Business Website Cost? →
