Practical advice on websites, branding, and getting found online, from Lilly Belle Paperie, a web design and branding studio in Lexington, Kentucky.
Latest article
Your website doesn't always need to start from scratch. Here's how to tell whether a refresh will do the job or a full rebuild is worth it.
Read the article: Website Refresh or Full Rebuild: How to Know Which You Need →Most small business websites have a few accessibility barriers, and many are simple to fix. Here's what accessibility means and how to check your own site.
Read more: Is Your Small Business Website ADA Accessible? →AI tools are changing how customers find small businesses. Here's what helps your business show up in ChatGPT and Google's AI answers, and what no one can promise.
Read more: How to Get Your Small Business Found in ChatGPT and Google AI →A great laser engraving website answers customers' questions before they ask. Here's what to include, from personalization fields to product photos and policies.
Read more: Website Tips for Laser Engraving Businesses →You don't have to choose between Etsy and your own website. Here's how to tell when you're ready for a Shopify store, from someone who's sold on Etsy since 2013.
Read more: When to Move From Etsy to Your Own Shopify Website →Choosing between Shopify and Squarespace comes down to what you sell and how you run your business. Here's how I help clients decide, as a designer who builds on both.
Read more: Shopify vs. Squarespace: Which Is Right for You? →Having your content, photos, and goals ready can shave weeks off your timeline. Here's the checklist I share with every new client.
Read more: What to Prepare Before Hiring a Web Designer →A realistic look at what goes into website pricing, from page count and e-commerce to branding, plus the ongoing costs most people forget to plan for.
Read more: How Much Does a Small Business Website Cost? →
